Auxia Agent Studio, a control plane for marketing

What it does

Auxia on Monday launched Agent Studio, an early-access product where marketers engage AI agents to plan, build, and launch campaigns across the team’s existing stack. The pitch is a control plane for marketing: describe what you want in natural language and agents plan, build, execute, and optimize campaigns across the ESPs, CDPs, and other systems you already run, once or on a schedule — campaigns launching in days, not weeks, is the claim. Three capabilities anchor it: a marketing context graph, a shared organizational graph of brand voice, past campaign performance, and business context that every agent draws on so outputs aren’t generic; end-to-end agentic workflows that handle campaign creation, analysis, and recurring operational work like weekly business reviews; and a collaborative workspace where agents collect feedback, reconcile conflicting requests, summarize proposed changes, and route approvals across legal, brand, creative, analytics, and operations. Example flows include agents detecting a brand-signal spike, generating the audience, and recommending actions for approval; rebuilding underperforming lifecycle programs from an approved creative bank; and producing localized campaigns that regional reviewers approve directly. The launch comes as Auxia crosses 200 billion cumulative autonomous personalization decisions — double its March figure — processing more than 500 million decisions daily for customers including Atlassian, Comcast, and Docomo. Agent Studio deploys standalone or beside Auxia’s Decisioning engine. Co-founder and CEO Sandeep Menon: “Lifecycle marketers aren’t blocked by talent or ideas. They’re blocked by execution.”