Sprout Social’s Trellis goes GA

What it does

Sprout Social announced Wednesday that Trellis, its proprietary agentic AI, is now generally available to every customer on every plan — and introduced Trellis Studio alongside it. One month after Trellis became available across the platform — spanning Listening, Publishing, Smart Inbox, and Reporting as a single intelligence layer — the company reports that teams are putting it to work on problems far beyond caption-writing: turning raw performance data into executive-ready narratives, catching brand risk before it spreads, and routing customer feedback to teams outside marketing. JetBlue and Ipsy say Trellis has cut the time spent building reports and monitoring launches from hours to minutes; Ipsy monitors what members say about new launches, then routes the resulting sentiment and theme analysis to its product and care teams. Trellis Studio extends the platform further: teams build their own reusable AI skill templates, so recurring work — tracking a viral trend, summarizing a week of feedback — runs as an automated workflow instead of starting from scratch each time.