OtterlyAI Agent Analytics
Covered by Signal Brief for B2B SaaS product managers — one of 5 tools in Issue #4 · globenewswire.com
What it does
OtterlyAI launched Agent Analytics on Thursday — a feature that reads your server logs (via a Cloudflare Worker, WordPress plugin, Netlify edge function, webhook, or an upload of historical logs) to show every AI agent and crawler visiting your site — ChatGPT-User, Claude-Bot, Perplexity-User, Google-Agent, and more — which pages they reach, how activity trends over time, and your most-crawled URLs, then connects that crawl activity to your brand’s visibility in AI-generated answers. Because agents request pages straight from the server, their visits never appear in JavaScript-based analytics; OtterlyAI, which already tracks AI-answer visibility for more than 40,000 marketing professionals, says 50-plus websites were tracking agent behavior before it had said a word publicly, and crawl-to-citation conversion rates are next on its roadmap.
Why it matters for PMs
AI agents are now a traffic class your product analytics literally cannot see, and their crawls are the top of a funnel that ends with your product being recommended inside ChatGPT or Perplexity. If AI search is anywhere in your acquisition story, this is the metric to baseline now — before crawl-to-signup attribution becomes a vendor sales pitch.
The link Signal Brief published for this tool in Issue #4.
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